Lady Antebellum offered $20,000 to produce new videos for their single, “Heart Break” earlier this year. “Heart Break” is currently No. 16 on Billboard’s Country Airplay chart. The country supergroup teamed with Genero, a software platform that sources video content, for the campaign that awarded $10,000 to GedMedia, the creators of the standout video. GedMedia parlayed the track’s lyrics into a storyline using social media photos. In addition, five runner-ups were awarded a total of $10,000. Watch the lyric video for “Heart Break” below.
Editorial credit: Debby Wong / Shutterstock.com