ZAC BROWN is in the jewelry business.  He helped designed a line of chain and pendant jewelry called “William Henry’s Jekyll + Hyde”.  (William Henry is the designer, and “Jekyll + Hyde” is the new Zac Brown Band album.)

He tells “People”, quote, “I’m really particular about the jewelry I wear, so I wanted to help create something super masculine and cool.”

We’re talking high-end stuff.  His signature pendant is a sterling silver guitar-pick holder that will cost you $1,499.  But hey, it actually holds up to three picks.  There’s also a sterling silver skull pendant at the bargain price of $190.

This is mostly about charity.  20% of the profits will go to his Camp Southern Ground.  He says, quote, “We’re building a sleep-away camp for kids of all abilities.  We’ll have children with developmental disorders mixed in with kids who do not.

“Kids [will] come from all different kinds of economic situations.  It’s a $1 million project and it’s basically a big healing university.  I’m really excited to provide opportunities to kids.  To teach a kid and instill some hope in them.”