It’s that time of year again... the annual kick off of the holiday season in Richmond with the 25th Anniversary Ukrops-Supervalu Christmas Parade! This year, the funs kicks off Saturday, December 6th at 10AM on Broad Street in Downtown Richmond. This free, family friendly parade starts at the Science Museum of Virginia and ends at 6th Street.

Local hero and Astronaut Leland Melvin will be Grand Marshall for the parade.

K95 will host a party zone on the corner of Broad and Lombardy along the parade route. Make sure to stop by and see us for your chance to win K95 gear and more. Plus, we have a chance for you to watch the parade in style with VIP grand stand tickets. Enter here!


To commemorate the Ukrop’s-Supervalu Christmas Parade’s Silver Anniversary, Schwarzschild Jewelers has designed a limited edition parade ornament. The Silver Anniversary Ukrop's Supervalu Christmas Parade Ornament was created by Schwarzschild Jewelers and handcrafted in sterling silver by a Virginia silversmith. Visit schwarzschild.com or please call Schwarzschild Jewelers Alverser Plaza 804-344-0150, Cary Court Shopping Center 804-355-2136, or Short Pump Town Center 804-967-0800 to purchase this limited edition ornament. Only 200 will be sold.