Paid-Search Analyst

Job Description

The Paid-Search Analyst will be responsible for all aspects of managing a paid-search campaign, including, but not limited to, keyword generation, campaign setup and implementation, on-going optimization, and reporting. The ability to meet direct-response goals will be fundamental to the Paid-Search Analyst’s success. This person will begin as an individual contributor with the ability to grow into a manager as the needs of the agency expand the paid-search team.

  • Primarily, you will run campaign management, the data-analysis, testing and optimization of client paid search accounts across Google, Bing and partner engines.
  • You are pivotal to providing data to help the team derive improvement and to monitor performance.

Main Responsibilities

  • Keyword research and ad copy development
  • Manage daily spend in line with targets and monthly budgets
  • Using Search Campaign & Bid management tools to consistently optimize paid-search campaigns and adapt optimization strategies to meet the specific goals and KPIs of multiple clients
  • Put forward testing ideas to drive campaign performance
  • Generate reporting and performance insights that lead to gains against client business objectives
  • Align with media-account teams to fully understand client needs
  • Work with the creative team to provide input on ad copy, keeping in mind paid-search best practices
  • Keep up-to-date with changes within the paid-search space
  • Interact with client contacts, as needed, to discuss campaign performance and possible improvements
  • Create and ensure accurate reporting to account/client specifications & KPI’s
  • Monitor & analyze paid search data, via daily, weekly, monthly reports, or on an ad hoc basis to drive optimization decisions and effectively manage search performance
  • Ensuring client accounts are maintaining performance against targets/objectives
  • Interpret performance reporting data for clients on a regular/ ad-hoc basis
  • Partner day to day with colleagues to meet needs of our client businesses

Ideal Experience & Skills Required

  • Interest in and understanding of all aspects of digital media
  • Minimum of 1 – 2 years’ experience in paid-search management, preferably for a media agency
  • Expertise with Google, including AdWords certification, and preferably knowledge of Bing
  • Mastery of Excel an absolute must
  • Experience working towards measureable direct-response metrics is a plus
  • Knowledge of paid-search management platforms, such as Kenshoo and Marin, preferred
  • Ability to work autonomously when necessary
  • Excellence within the following skill areas: problem solving, analysis, organization, and collaboration.

 

To apply via email, please submit a cover letter, and resume to david.koye@summitmediacorp.com or send via snail mail to David Koye c/o Summit Media Corp. 812 Moorefield Park Drive, Suite 300, Richmond, VA 23236. 804-330-5700. Summit Media Corp. offers benefits which are among the best in the business, including Health, Dental, and Vision insurance, 401k and a Company Pension Plan.  Summit Media Corp. is an Equal Opportunity Employer

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